One-Zero Wrapped After Two Days of Inspiration

March 21, 2024

David Dunne of Hexis, Martin O’Reilly of Output Sports and Koen Bosma of Apex spoke with Tracy Deforge of The Players Impact about athlete investment at One-Zero in Dublin, Ireland.

One-Zero Dublin has wrapped now for 2024 after two brilliant days of inspiration, engagement and networking.

The speaker lineup on Wednesday included Andrew Macauley the Chief Technology Officer with TMRW Sports who gave us a glimpse of the future as represented by TGL the indoor semi-virtual, semi-real Golf tournament that will be launching in 2025 backed by and starring Tiger Woods and Rory McIlroy.

It was a view of the sport that looks like nothing we have ever seen and has the potential to completely upturn the sport. In the United States, one million more people are playing the sport away from the golf course on ranges and in virtual centres but nothing like what we will be seeing in Florida and on primetime TV next year.

There was a strong golf theme to this year’s event with Frederik Tuxen, the co-founder of Trackman, Michael Cole, CTO of the PGA European Tour and Ryder Cup Europe and Dan Zelinski the CCO at Twenty First Group taking part in a fascinating conversation with Alex Saul of Carr Golf.

Legendary sports promoter Eddie Hearn spoke with Rob Hartnett of Sport for Business about the prospects still of Katie Taylor fighting Amanda Serrano or Cameron Chantelle on the biggest stage of all in Dublin, Croke Park and also about the surge in Darts, with the Premier League in Dublin tonight, the growing power of influence of the Kingdom of Saudi Arabia and about growing up as ‘Barry’s Boy’ before taking over the reins of Matchroom Sport.

It was engaging and informative, a window on a world that we can learn so much from.

Christopher Carroll, Dana Dar and Cheri Brandish took us on another future tour of how Paris 2024 was going to be the most innovative Olympics ever.

David Dunne of Hexis, Martin O’Reilly of Output Sports and Koen Bosma of Apex spoke with Tracy Deforge of The Players Impact about athlete investment, a conversation echoed later by three-time Super Bowl winner Lonnie Paxman and then with former Man United and France star Louis Saha, Ireland and Leinster star Ross Byrne and Kate Hamer of AxisStars.

We had Boca Juniors, AS Romas and Stuart Ramsey, the Commercial Director of English Rugby talking about Engaging with their fanbases. Ramsey was magnanimous in not boasting too much about stopping Ireland’s repeat Grand Slam but did express regret at not spotting the opportunity soon enough to provide merchandise for the tens of thousands of Irish fans at Twickenham. That might change for 2024 when we will be back.

Graham Ross of PointsBet, Sarah Curran of eCogra, Niamh Gallagher of Mindway and Martina Cilia from the Malta Gaming Authority discussed the impact of potential new legislation within the Irish betting and sporting sector.

One of the many highlights was the innovation panel featuring Techstars Managing Director Jordan Fliegel, Jeff Hintz of the Indiana Sports Corp and Daniel Wyles in charge of emerging technology at Flutter.

That led into the Start-Up Competition Final featuring six brilliant and innovative ideas that we will be talking about next week and which was won by Tony Ryan of BetCaddy who had flown in from Chicago.

A great day following on from another brilliant evening session in Core on Windmill Lane on Tuesday and a bilateral meeting of representatives from Ireland and Indiana to start the exploration of greater links.

This really was only the beginning of what can be achieved by looking up and toward the horizon.

It was a pleasure to be involved and we are excited already for 2025 when the event will return to Dublin in March 2025 and for which Super Early Bird Tickets are now on sale. If you want to get smarter it will be worth the price of admission.

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